Message on cover:- Defecting customers, cause of all your woes.

Message Inside: This is just to remind you that I am your dissatisfied customer. If I leave you and start doing business with your competitors, you will have to work harder and spend more money to achieve your sales and profit targets. Remember, it is defecting customers that play havoc with your bottom line. It is primarily because of lost customers that one finds companies struggling to meet targets at the end of every month and every year. According to Customer Guru, to achieve a 10% growth in sales over last year's, a company has to actually increase sales by 47%. This is because, on an average, a company loses 25% of its customers annually. So why do you want to work harder and spend more money by losing me. Just take care of my complaint and you will not have to worry about your sales and profit targets.

Message on cover:- Avoid wasting 70% of your marketing cost.

Message Inside:- I am your unhappy customer. If you do not take care of my complaint, I am contemplating deserting you and doing business with your competitor. Did you know that defecting customers are responsible for increasing your sales and marketing cost. In fact, according to Customer Guru, you could be wasting 70% of your sales and marketing cost trying to recover 25% of your sales lost through defecting customers. For instance, if you lose me, you will have to unnecessarily spend money to find new customer(s) to compensate for lost sales because of losing me as your customer. So why do you want to lose me? Just keep me happy and save on 70% of your sales and marketing cost.

Message on cover:- It pays to resolve complaints quickly.

Message Inside:- Since you have ignored my complaint, this card comes as a reminder that quick complaint resolution drops customer defection rate from 91% to 18%. Don't even think of starting an investigation to find out where the fault lies as this will delay the resolution of the customer grievance. In addition, conducting an investigation will cost you more than the cost of resolving the complaint itself. As suggested by Customer Guru, resolve the customer complaint quickly by giving the benefit of doubt to the customer. Your chances of losing me are less if you redress my grievance quickly. So what are you waiting for?