Message on cover:- Warning! You are about to start trading at the invisible Unhappy Customer Stock Exchange.

Message Inside:- My Customer Guru told me companies lose a lot of money when they unknowingly become members of the invisible Unhappy Customer Stock Exchange. By trading at this exchange, you can only lose money. There are no winners. How does it work? Simple. Your unhappy customers start doing business with your competitors. Your competitor's unhappy customers start doing business with you. It would seem that you and your competitors are just exchanging your unhappy customers with each other. What is worse is that you are spending a whole lot of time, effort and money to do so. Wouldn't it be wise if you just kept your customers happy. Here is your chance to act wisely. I am an unhappy customer of yours. I urge you to take care of my complaint promptly otherwise you will start trading me at the invisible Unhappy Customer Stock Exchange and lose money.