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I can reduce your profits
Message on cover:- I can reduce your profits.

Message inside:- Just a reminder to let you know that according to Customer Guru, you could reduce your net profits by 2.7% when you lose 1% of your customers. Why am I telling you this? Simple. If you do not resolve my complaint quickly, you will lose me resulting in reduced profits for you. How will this happen? Elementary, my friend. I, as a dissatisfied customer, will not make repeat purchases or generate referral sales or buy more per transaction or be willing to pay price premium. I will also not assist you in reducing your operating costs. What more. You will have to spend time, effort and money to get new customer(s) to compensate for lost sales. All this will adversely affect your profitability. So what are you waiting for? Just take care of my problem and enjoy sustainable profits.
Price Detail:-
INR:-Rs.30
USD:-$0.75
INR:-Rs. 330
USD:-$8.25




For higher sales, you just have to keep your customers satisfied
Message on cover:- For higher sales, you just have to keep your customers satisfied.

Message Inside:- You have not responded to my complaint. According to Customer Guru, resolving my complaint and satisfying me will increase your sales and profits. With satisfied customers on your side, you don't need sales people and advertising agencies to promote your products and services. Satisfied customers will recommend you to, on an average, three of their friends, relatives and colleagues who will start doing business with you. Not only am I likely to stay on with your company, but my business with you shall also increase. What's more! Dealing with me will become increasingly more profitable for you. Once word of your exceptional service gets around, people will flock to you automatically. Take the road to success. Just resolve my complaint.
Price Detail:-
INR:-Rs.30
USD:-$0.75
INR:-Rs. 330
USD:-$8.25




A customer in hand is better than five new ones
Message on cover:- A customer in hand is better than five new ones.

Message Inside:- May I remind you that I am one of your dissatisfied customers? It takes practically nothing to satisfy and retain an existing customer like me. New customers are hard to come by and harder to please. Taking care of me might involve a little extra effort, but it is nothing compared to what you have to do to get new customers. In fact, according to Customer Guru, it costs five times more to acquire a new customer than to keep an old one. It would be advantageous for you to take care of my interests rather than spend a lot of time, effort and money wooing the uncertain new customer.
Price Detail:-
INR:-Rs.30
USD:-$0.75
INR:-Rs. 330
USD:-$8.25




Beware of the negative customer buzz
Message on cover:- Beware of the negative customer buzz.

Message Inside: With the help of the Internet, a dissatisfied customer like me has the power to propel your sales and profits up or down dramatically. For instance, if I am a dissatisfied customer, I can with the help of the Internet start a "negative buzz" by talking negatively about you to 10000 or more of your prospective customers. Such a step can result in a tremendous loss of sales and profits for you. On the other hand, if you take care of my complaint quickly, you could benefit from the "positive buzz" that I could start which can send your sales and profit shooting sky high. So the choice is yours. However, Customer Guru highly recommends that you avoid the "negative buzz." I hope you will heed the advise of Customer Guru and make me a happy customer of yours by resolving my complaint at the earliest.
Price Detail:-
INR:-Rs.30
USD:-$0.75
INR:-Rs. 330
USD:-$8.25







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