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Customer is a cash inflow everything else is cash outflow
Message on cover:- Customer is a cash inflow everything else is cash outflow.

Message Inside:- You have not resolved my complaint. As such, you risk losing me to your competitors. In case you have forgotten, the customer is your only source of cash inflows. Everything else results in cash outflows. So when you lose me, you will lose your only source of cash inflow. In addition, your cash inflows will become your competitor's cash inflows. It is obvious that your competitor will become financially stronger at your expense. According to financial theory, the value of your company and brands depend on the amount of your net cash inflows. So when I withdraw my cash flows from you, the value of your company and brands, which you have built with so much hard work, will decline. So take the easy way out. Just resolve my complaint quickly to retain my cash flows as well as the value of your company and brands.
Price Detail:-
INR:-Rs.30
USD:-$0.75
INR:-Rs. 420
USD:-$10.5




Customer is a profit everything else is cost
Message on cover:- Customer is a profit everything else is cost.

Message Inside:- This is just to remind you, in case you have forgotten, that the customer is the only one who generates revenues for you. Without revenues, you cannot hope to make profit. Since you have not made the effort to resolve my complaint, I am thinking of taking my revenues from you and giving the same to your competitor. I hope you realize that such an action will actually transfer your profits to your competitor. All you have to do to keep the profits generated by me with you is to just make me happy by resolving my complaint quickly.
Price Detail:-
INR:-Rs.30
USD:-$0.75
INR:-Rs. 420
USD:-$10.5




The best investment you can make
Message on cover:- The best investment you can make.

Message Inside:- I know why you are not resolving my complaint. You are thinking you will have to spend money to resolve my complaint which will decrease your profits. Customer Guru has diagnosed that you are actually suffering from Customer Myopia which encourages you to think of the short term instead of the long term. As a result, you think of the expense incurred in satisfying a customer as a cost rather than as an investment. Customer Guru urges you to think of the money you will spend to resolve my complaint as an investment. As a satisfied customer, I will continue to do business with you for a long time giving you returns which no other investment will give. Best part is that the returns on this investment are not dependent on FII, recession, bank rate, oil crisis, sub-prime crisis or any other factor. The returns are guaranteed. So get over Customer Myopia. Make the investment in resolving my complaint and receive unbelievable returns.
Price Detail:-
INR:-Rs.30
USD:-$0.75
INR:-Rs. 420
USD:-$10.5




I don't think you are aware of the
Message on cover:- I don't think you are aware of the.

Message Inside:- I happen to be one of your aggrieved customers. I can discourage at least 12 people from doing business with you which will hurt your bottom line. All the money spent by you on advertising and marketing will go down the drain if some of your prospective customers come across a dissatisfied customer like me and listen to his tale of woes. Beware of the backlash when you displease a customer. He has the power to hit you where it hurts the most - your bottom line. He can ruin your business and you wouldn't even know where the blow came from. So, why not take care of my grievances?
Price Detail:-
INR:-Rs.30
USD:-$0.75
INR:-Rs. 420
USD:-$10.5







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