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Customer Mathematician
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What started as a Rs. 9,000 mistake in 1997 by Avinash Narula, turned into the enlightening concept of Customer Math. Customer Math gives mathematical proof that customer satisfaction and retention not only pays for itself but is also very profitable.

Customer Math turned Avinash Narula into a BELIEVER in the concept of “Customer is King.” Customer Math convinced him to tap the enormous power of the customer both as a customer as well as an entrepreneur. His aim here is also to turn you into a BELIEVER by making you a Customer Mathematician so that you will also start tapping the enormous potential of the customer to your advantage through higher levels of customer satisfaction and customer retention.

Customer Satisfaction and Retention Resource

As a comprehensive customer satisfaction and retention resource, we provide the following:



Submit Customer Complaints
Submit Customer Appreciation

If you are an unhappy customer, tell the whole world about it by logging your complaint here so that others stop buying from the erring businesses. This will cause them financial loss forcing them to treat you like a “King.”
If you are a happy customer, tell the whole world about it so that others start buying from caring businesses. This will increase their sales and profits which will motivate them to continue treating you like a “King.” (Customer complaints, Customer Aprreciation, Customer Complaint Cards and Complaint Help Services)

Get Customer Power

Proof that Customer Satisfaction and Customer Retention is profitable

Customer Math brings you simple mathematical proof that will convince you that Customer Retention is the best strategy for success in business and career. Customer Math formulae like 1=5, 1=3, 1=12, 10%=47%, and 1=23 will make you a BELIEVER in the concept of customer satisfaction and retention. Once you have understood the mathematics related to the customer, you will never dare to make the customer unhappy. (Books, Reminder Tools, gifts & Training programs)


Get Customer Math

Customer satisfaction Books | Posters | Coffee Mugs | Gifts | Customer Dissatisfaction Cards

You are invited to visit the largest store in the world on the topic of customer satisfaction and retention. Here you will find reminder tools, innovative gifts, interesting books, creative posters, unique coffee mugs, pen stands, customer dissatisfaction cards and online training programs on the subject of customer satisfaction and customer retention.

We plan to continuously add new items which will remind you and your team about the importance of customer satisfaction and customer retention as well as about the benefits of keeping your customers satisfied.


customer satisfaction

Learn Customer Mathematics and become a BELIEVER

We offer online and offline training on customer satisfaction & customer retention to turn NON-BELIEVERS into BELIEVERS in the concept of “Customer is King” by turning them into Customer Mathematicians. Our programs are designed for individual and organizational learning on the subject of customer satisfaction & customer retention. We offer:

(a) Blended online customer satisfaction training
(b) On-site customer satisfaction training
(c) Motivational seminars on customer retention
(d) Continuing education program on customer satisfaction.


customer satisfaction training

Articles & Blog on Customer Satisfaction &
Customer Retention

Avinash Narula is a prolific writer on the subject of customer satisfaction and customer retention. He has written three books on the subject and is currently working on another book. Here he will, on a regular basis, share his thoughts through articles with you on the subject of Customer satisfaction. You will also read about some monster Customer Icebergs who have caused serious damage to the defaulting businesses.


customer satisfaction

Customer Help Services

Complaint Help Services

We offer the following services to assist you, a frustrated and dissatisfied customer, to get your complaints resolved quickly and get justice from the defaulting businesses:

(a) Complaint submission on our website
(b) Complaint Letter Writing Assistance
(c) Complaint Cards
(d) Tips To Get Justice


Get Customer Help Services

Single Information Source for Books on Customer Satisfaction

Our website is one of the top ranked website in the customer satisfaction and retention space. Our intention is to provide comprehensive information to the visitor on the topic of customer satisfaction and retention so that he can enhance his and his company’s capability to achieve higher levels of customer satisfaction and retention. As such, apart from giving the visitor information about our books, we have established a database to also give information about all the other available books on the subject of customer satisfaction and customer retention. Publishers of books related to customer satisfaction and retention can submit their information FREE...


Get Product/Service Resource

Customer Satisfaction-Prdts/Services

Single Information Source for Products & Services on Customer Satisfaction

Our website is one of the top ranked website in the customer satisfaction and retention space. Our intention is to provide comprehensive information to the visitor on the topic of customer satisfaction and retention so that he can enhance his and his company’s capability to achieve higher levels of customer satisfaction and retention. As such, apart from giving the visitor information about our products and services, we have established a database to also give information about all the other products and services available on the subject of customer satisfaction and customer retention. Suppliers of products and services related to customer satisfaction and customer retention can submit their information FREE...

Get Customer Help Services

   
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