It
all started when our founder Avinash
Narula made a mistake. He ill-treated
a customer and learnt a lesson which
slowly and steadily developed into
the concept of Customer Math. He
became a BELIEVER in the concept
of “Customer is King.”
Our objective at Customer Retention
Academy is to spread the
word in the business world that
the primary strategy of every business
should be to retain the customer
by taking care of him. Over the
years, we have gradually developed
the following to assist us to spread
the message that customer retention
is the most profitable strategy
to adopt:
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