CRM and related technologies also assist in marketing through web based marketing campaigns. Customer data warehouse contains records for each individual customer. Each record represents information about customers, including purchases made by them in the past.This information assists in the selection of the target audience for promotional campaigns.
Prospective and existing customers can be targeted with personalized automatically generated e-mail promotion. For instance, if one is aware of a customer who prefers browsing through the management section of one's bookstore, then one can inform him through mail regarding the arrival of a new management book in your store. In addition, you can also assess the effectiveness of promotion campaign with the help of graphical reports. Companies can also review customer's history of responses to previous promotional campaigns which further assists in refining the target audience to make the promotional campaign more effective.
This process of refining the selection of target groups and keeping track of their responses is done by the campaign management software systems.
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