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Innovative
books that will turn you into a BELIEVER
Avinash Narula is a prolific
writer on the subject of customer satisfaction
and retention. He has written the following
three books on the subject:
Customer
Math
Click for more detail on the book and price
information.
Unhappy Customer Stock Exchange
Click for more detail on the book
and price information.
Customer
Icebergs
Click for more detail on the book and price
information.
 
Avinash Narula is also in
the process of writing two more books on
the subject of customer satisfaction and
retention with the following titles:
What
they don't teach you in business schools?
Customer Mathematics & Economics (To
be released in Dec 2008)
Click for more detail on the book.
Taking
the buzz out of CRM
(To be released in July 2008)
Click for more detail on the book.
Avinash Narula writes his
books in a storytelling style with extensive
use of examples. Inspired by the interesting
writing style of Reis and Trout, authors
of Positioning and Marketing
Warfare, Mr. Narula has written his
books in the simplest possible language.
Unlike other management books, the above
books do not propose complex models and
diagrams. From start to finish, the emphasis
is on lucidity and clarity.
So what are you waiting
for? Just order the books and become a BELIEVER.
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