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Books By Avinash Narula
Innovative customer satisfaction books and customer retention
books that will turn you into a BELIEVER
Avinash Narula is a prolific writer on the subject of customer satisfaction
and customer retention. He has written the following customer satisfaction books :
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Customer Math
By Avinash Narula
This book on customer satisfaction provides mathematical proof that customer satisfaction and customer retention is extremely profitable. You will find out the cost of losing customers and the benefits of retaining customers.
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Unhappy Customer Stock Exchange
By Avinash Narula
This book on customer satisfaction and customer retention reveals the existence of the invisble Unhappy Customer Stock Exchange. You will get an opportunity to understand the losses you will make while trading at this exchange after you lose customers.
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Customer Icebergs
By Avinash Narula
Dissatisfied customers turn into Customer Icebergs and cause tremendous damage to your business. This books on customer satisfaction and customer retention reveals the hidden part of the Customer Iceberg, that is, the hidden cost of customer dissatisfaction.
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Taking the buzz out of CRM
By Avinash Narula
Everybody is talking about Customer Relationship Management (CRM). However, most do not understand the concept well. This book reveals why CRM is not proving to be as effective as expected and what should be done to take advantage of this excellent concept.
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Avinash Narula is also in the process of writing two more books on
the subject of customer satisfaction and
customer retention with the following titles:
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What
they don't teach you in business schools?
By Avinash Narula
Business schools do not teach students the mathematics, finance, accounting and economics related to the customer. This book on Customer satisfaction and customer retention will attempt to do so. (To be released by December 2010)
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Avinash Narula writes his
books in a storytelling style with extensive
use of examples. Inspired by the interesting
writing style of Reis and Trout, authors
of Positioning and Marketing
Warfare, Mr. Narula has written his
books in the simplest possible language.
Unlike other management books, the above
books do not propose complex models and
diagrams. From start to finish, the emphasis
is on lucidity and clarity.
So what are you waiting
for? Just order the books and become a BELIEVER. |
