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customer satisfaction Books

Books By Avinash Narula

Innovative customer satisfaction books and customer retention books that will turn you into a BELIEVER

Avinash Narula is a prolific writer on the subject of customer satisfaction and customer retention. He has written the following customer satisfaction books :

customer math

Customer Math

By Avinash Narula

This book on customer satisfaction provides mathematical proof that customer satisfaction and customer retention is extremely profitable. You will find out the cost of losing customers and the benefits of retaining customers.

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Customer Stock Exchange Books

Unhappy Customer Stock Exchange

By Avinash Narula

This book on customer satisfaction and customer retention reveals the existence of the invisble Unhappy Customer Stock Exchange. You will get an opportunity to understand the losses you will make while trading at this exchange after you lose customers.

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customer iceberg

Customer Icebergs

By Avinash Narula

Dissatisfied customers turn into Customer Icebergs and cause tremendous damage to your business. This books on customer satisfaction and customer retention reveals the hidden part of the Customer Iceberg, that is, the hidden cost of customer dissatisfaction.

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customer relationship

Taking the buzz out of CRM

By Avinash Narula

Everybody is talking about Customer Relationship Management (CRM). However, most do not understand the concept well. This book reveals why CRM is not proving to be as effective as expected and what should be done to take advantage of this excellent concept.

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titleCustomer Retention Books

Avinash Narula is also in the process of writing two more books on the subject of customer satisfaction and customer retention with the following titles:

customer mathematics
What they don't teach you in business schools?

Customer Mathematics & Economics
  (To be released in june 2011)

By Avinash Narula

Business schools do not teach students the mathematics, finance, accounting and economics related to the customer. This book on Customer satisfaction and customer retention will attempt to do so. (To be released by December 2010)

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Avinash Narula writes his books in a storytelling style with extensive use of examples. Inspired by the interesting writing style of Reis and Trout, authors of Positioning and Marketing Warfare, Mr. Narula has written his books in the simplest possible language. Unlike other management books, the above books do not propose complex models and diagrams. From start to finish, the emphasis is on lucidity and clarity.

So what are you waiting for? Just order the books and become a BELIEVER.

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