It is felt that people working in organizations need to be continuously reminded about the importance of the customer not only for the success of their organization but also for success in their careers. As such, we have developed a modular Customer Math Campaign that can be conducted in your organization over a period of time. The modular Customer Math campaign is flexible and can be developed keeping in view your specific needs. The various actions that you can pick and choose to incorporate in the Customer Math campaign are as follows:

	Mailing of different Customer Math pin-up posters to each employee at regular intervals. These posters can be pinned-up by the employees at their desk / workplace. The Customer Math formulae will constantly remind the employee of the importance of the customer. The posters can also be sent along with the salary cheque which will indirectly remind the employees as to who pays them their salary.
	The big Customer Math posters can be displayed all over the company premises. For instance, every month one of the big posters can be displayed all over the company premises.
	Every employee or every department can be given a copy of the book titled Customer Math and Unhappy Customer Stock Exchange. In case, large quantities of book are required, they can be especially printed for the organization with a different book cover, that is, a special edition. In such a case, even a small write-up or foreword from a senior executive of the organization could be included in the beginning of the book.
	Avinash Narula can conduct seminars for the employees of the company or selected employees of the company.
	A contest can also be organized to ensure internalization of the concept. The contest will involve the employees writing about their specific experiences as a customer or their experience as a person who served a customer. It could be a happy or an unhappy experience. The employee would be required to write a short essay / note on how the concept of Customer Math relates to his experience and what he learnt from it. Some of these short essays received would be circulated to all the employees of the organization through email. The best 2/3 essays would get prizes. The contest would help to internalize the concept of customer satisfaction and the mathematics associated with it. This contest will bring out the advantages of customer satisfaction as well as the cost of dissatisfaction in the employee's own words.
	Badges with Customer Math formulae are also available. These badges can be worn by the employees every day or on specified days.
	Customer Math Stationary including index files, flat files, mouse pads, pen stands can be used on an ongoing basis in the organization at practically no extra cost. The Customer Math formulae on these items will continuously remind the employee of the importance of the customer.
	Other Customer Math items like coffee mugs and calendars can also serve as a reminder of the importance of the customer.

The advantage of the modular Customer Math campaign is that you do not have to adopt all of the above at the same time. You can pick and choose. You can select the actions you would like to adopt depending upon your needs and your budget.

If interested, please contact us.