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Customer Satisfaction Campaign

Customer Satisfaction Campaign

It is felt that people working in organizations need to be continuously reminded about the importance of the customer not only for the success of their organization but also for success in their careers. As such, we have developed a modular Customer Satisfaction Campaign that can be conducted in your organization over a period of time. The modular Customer Satisfaction campaign is flexible and can be developed keeping in view your specific needs.

Customerize the organization and turn everyone into a customer mathematician

The various actions that you can pick and choose to incorporate in the Customer Math campaign customerize the organization and turn everyone into a customer mathematician are as follows:

Bullet Mailing of different customer satisfaction and customer retention pin-up posters to each employee at regular intervals. These posters can be pinned-up by the employees at their desk / workplace. These customer retention posters will constantly remind the employee of the importance of the customer. The posters can also be sent along with the salary cheque which will indirectly remind the employees as to who pays them their salary.

Bullet1 The big customer satisfaction posters on various themes can be displayed all over the company premises. For instance, every month one of the big posters can be displayed all over the company premises.

Bullet2 Every employee or every department can be given a copy of any one or more of the books titled Customer Math, Customer Icebergs and Unhappy Customer Stock Exchange. In case, large quantities of book are required, they can be especially printed for the organization with a different book cover, that is, a special edition. In such a case, even a small write-up or foreword from a senior executive of the organization could be included in the beginning of the book.

bullet Avinash Narula can conduct seminars for the employees of the company or selected employees of the company.

Bullet5 A contest can also be organized to ensure internalization of the concept of customer satisfaction and customer retention. The contest will involve the employees writing about their specific experiences as a customer or their experience as a person who served a customer. It could be a happy or an unhappy experience. The employee would be required to write a short essay / note on how the concept of Customer Math, Customer Icebergs or Unhappy Customer Stock Exchange relates to his experience and what he learnt from it. Some of these short essays received would be circulated to all the employees of the organization through email. The best 2/3 essays would win prizes. The contest would help to internalize the concept of customer satisfaction and the mathematics associated with it. This contest will bring out the advantages of customer satisfaction as well as the cost of dissatisfaction in the employee's own words.

Bullet5 Badges with Customer Math formulae are also available. These badges can be worn by the employees every day or on specified days.

Bullet6 Other Customer Satisfaction Merchandise items like coffee mugs and calendars can also serve as a reminder of the importance of the customer satisfaction to the success of our business and professional careers.

The advantage of the modular Customer Satisfaction campaign is that you do not have to adopt all of the above at the same time. You can pick and choose. You can select the actions you would like to adopt depending upon your needs and your budget.

If interested, please contact us.

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