Innovative cards based on the concept of
Customer Math are available as follows:
Appreciation
cards for satisfied (happy) customers
Complaint
cards for dissatisfied (unhappy) customers
Quantity
(*)
India
US/UK/Canada
Other
countries
Add to Cart
Code
01
Rs.
40/-
-
AOR
CM201
06
Rs.
200/-
$24
AOR
CM186
12
Rs.
325/-
$27
AOR
CM187
Single cards available for sale in India only.
Prices include shipping & handling charges
*
Can be the same card of different quantities
or different cards
Appreciation Cards
for happy and satisfied customers
cards
Satisfied and happy customers need
to appreciate the effort made by companies
to serve them. They need to encourage executives
who move heaven and earth to solve their problems.
The cards will assist you to appreciate their
efforts.
Appreciation
Card :1=3
Text inside: Thanks
for your great service and caring
attitude towards me. Now that
you have made me happy, at least
three people will get to hear
of it. They may even become
your customers.
With satisfied
customers on your side,
you don't need salespeople or
advertising agencies to promote
your products and services.
Satisfied customers will recommend
you to others.
Not only am I
likely to stay on with your
company, but my business with
you shall also increase. What's
more! Dealing with me will become
increasingly more profitable
for you. Once word of your exceptional
service gets around, people
will flock to you automatically.
So, keep up the
good work!
Product Code :
CM180
Customers in India can order single cards.
Customers outside India can order in assorted packs of 6 and 12 cards. Click here
Complaint
Cards
for unhappy and dissatisfied
customers
On the other hand,
unhappy and dissatisfied customer need all
the help they can get to convince the defaulting
companies to resolve their problems. These
innovative cards will assist you, the unhappy
customer, in convincing defaulting companies
to resolve your complaints quickly.
We have developed complaint cards to
logically convince the defaulting companies
that it is in their interest to resolve
your complaint quickly in your favor. You
can buy these cards and send them to the
defaulting company along with a short note
from your end.
I
can reduce your profits
Just a reminder to let you know
that according to Customer Guru,
you could reduce your net profits
by 2.7% when you lose 1% of
your customers. Why am I telling
you this? Simple. If you do
not resolve my complaint quickly,
you will lose me resulting in
reduced profits for you.
How will this happen? Elementary,
my friend. I, as a dissatisfied
customer, will not make repeat
purchases or generate referral
sales or buy more per transaction
or be willing to pay price premium.
I will also not assist you in
reducing your operating costs.
What more. You will have to
spend time, effort and money
to get new customer(s) to compensate
for lost sales. All this will
adversely affect your profitability.
So what are you waiting for?
Just take care of my problem
and enjoy sustainable profits.
Product Code :
CM181
Customers in India can order single cards.
Customers outside India can order in assorted packs of 6 and 12 cards. Click here
For
higher sales, you just have to
keep
your customers satisfied
You have not responded
to my complaint. According to
Customer Guru, resolving my
complaint and satisfying me
will increase your sales and
profits.
With satisfied customers on
your side, you don’t need
sales people and advertising
agencies to promote your products
and services. Satisfied customers
will recommend you to, on an
average, three of their friends,
relatives and colleagues who
will start doing business with
you.
Not only am I likely to stay
on with your company, but my
business with you shall also
increase. What's more! Dealing
with me will become increasingly
more profitable for you. Once
word of your exceptional service
gets around, people will flock
to you automatically.
Take the road to success. Just
resolve my complaint.
Product Code :
CM182
Customers in India can order single cards.
Customers outside India can order in assorted packs of 6 and 12 cards. Click here
A
customer in hand is better than
five new ones
May I remind you that
I am one of your dissatisfied
customers? It takes practically
nothing to satisfy and retain
an existing customer like me.
New customers are hard to come
by and harder to please. Taking
care of me might involve a little
extra effort, but it is nothing
compared to what you have to
do to get new customers. In
fact, according to Customer
Guru, it costs five times more
to acquire a new customer than
to keep an old one.
It would be advantageous for
you to take care of my interests
rather than spend a lot of time,
effort and money wooing the
uncertain new customer.
Product Code :
CM183
Customers in India can order single cards.
Customers outside India can order in assorted packs of 6 and 12 cards. Click here
Beware
of the negative customer buzz
With the help of the
Internet, a dissatisfied customer
like me has the power to propel
your sales and profits up or
down dramatically. For instance,
if I am a dissatisfied customer,
I can with the help of the Internet
start a “negative buzz”
by talking negatively about
you to 10000 or more of your
prospective customers. Such
a step can result in a tremendous
loss of sales and profits for
you. On the other hand, if you
take care of my complaint quickly,
you could benefit from the “positive
buzz” that I could start
which can send your sales and
profit shooting sky high.
So the choice is yours. However,
Customer Guru highly recommends
that you avoid the “negative
buzz.”
I hope you will heed the advise
of Customer Guru and make me
a happy customer of yours by
resolving my complaint at the
earliest.
Product Code :
CM184
Customers in India can order single cards.
Customers outside India can order in assorted packs of 6 and 12 cards. Click here
Beware
of the
disatisfied customer!
I happen to be one
of your aggrieved customers.
I can discourage at least 12
people from doing business with
you which will hurt your bottom
line. All the money spent by
you on advertising and marketing
will go down the drain if some
of your prospective customers
come across a dissatisfied customer
like me and listen to his tale
of woes.
Beware of the backlash when
you displease a customer. He
has the power to hit you where
it hurts the most - your bottom
line. He can ruin your business
and you wouldn’t even
know where the blow came from.
So, why not take care of my
grievances?
Product Code :
CM185
Customers in India can order single cards.
Customers outside India can order in assorted packs of 6 and 12 cards.Click here
Satisfy
23 customers
by satisfying one
I have not received
any response from you to my
complaint. You might be having
23 other dissatisfied customers
with the same complaint. In
all likelihood, they have already
proclaimed you guilty and punished
you by giving their business
to your competitor.
But I am a fair person. By telling
you where you have gone wrong,
I am giving you an opportunity
to make amends so that you don't
lose any more customers.
You can treat my complaint as
a “blessing in disguise”
to improve your product and
service. Or you can take it
as a “pain in the neck”
and lose the opportunity to
satisfy 23 customers by resolving
1 complaint. So heed every complaint
for your own good.
Product Code :
CM188
Customers in India can order single cards.
Customers outside India can order in assorted packs of 6 and 12 cards. Click here
Don’t
lose your
most valuable asset
I know why you are
not resolving my complaint.
You think I am not very valuable.
You must be thinking that losing
me as a customer will not hurt
your business much.
Well, Customer Guru suggests
that my value to you is infinite.
He suggests that if you lose
me, you will lose the sales
and profits that I would have
generated for you over my lifetime.
You would also lose sales and
profits from sales to my friends,
relatives and colleagues whom
I would have recommended to
buy from you.
You don’t realize that
without my assistance you cannot
manage your business effectively.
I am the one who gives you suggestions
to improve your business. I
am the one that provides you
the cash flows to build value
of your company, assets and
brands. So don’t forget
that as a customer, I am your
most valuable asset.
So why do you want to lose your
most valuable asset? Wouldn't
it be wise to just resolve my
complaint.
Product Code :
CM189
Customers in India can order single cards.
Customers outside India can order in assorted packs of 6 and 12 cards.Click here
Increase
customer retention for higher
profits
Just a reminder to
let you know that on an average,
you can increase your profits
by 50% by reducing your customer
defection rate by just 5%. Why
am I telling you this? Simple.
If you resolve my complaint
quickly you will be able to
retain me and increase your
profits exponentially.
How? Elementary my friend. A
satisfied customer makes repeat
purchases, generates referral
sales, buys more per transaction,
reduces operating costs and
is even willing to pay price
premium. What more. You don't
have to spend a penny on sales
and marketing to generate business
from satisfied customers.
So what are you waiting for?
Just take care of my problem
and enjoy profits.
Product Code :
CM190
Customers in India can order single cards.
Customers outside India can order in assorted packs of 6 and 12 cards. Click here
I
don't think you are
aware of the
I happen to be one
of your aggrieved customers.
I can discourage at least 12
people from doing business with
you which will hurt your bottom
line. All the money spent by
you on advertising and marketing
will go down the drain if some
of your prospective customers
come across a dissatisfied customer
like me and listen to his tale
of woes.
Beware of the backlash when
you displease a customer. He
has the power to hit you where
it hurts the most - your bottom
line. He can ruin your business
and you wouldn’t even
know where the blow came from.
So, why not take care of my
grievances?
Product Code :
CM191
Customers in India can order single cards.
Customers outside India can order in assorted packs of 6 and 12 cards. Click here
Defecting
customers, cause of all your woes
This is just to remind
you that I am your dissatisfied
customer. If I leave you and
start doing business with your
competitors, you will have to
work harder and spend more money
to achieve your sales and profit
targets.
Remember, it is defecting customers
that play havoc with your bottom
line. It is primarily because
of lost customers that one finds
companies struggling to meet
targets at the end of every
month and every year. According
to Customer Guru, to achieve
a 10% growth in sales over last
year's, a company has to actually
increase sales by 47%. This
is because, on an average, a
company loses 25% of its customers
annually.
So why do you want to work harder
and spend more money by losing
me. Just take care of my complaint
and you will not have to worry
about your sales and profit
targets.
Product Code :
CM192
Customers in India can order single cards.
Customers outside India can order in assorted packs of 6 and 12 cards. Click here
Avoid
wasting 70%
of your
marketing cost
I am your unhappy customer.
If you do not take care of my
complaint, I am contemplating
deserting you and doing business
with your competitor.
Did you know that defecting
customers are responsible for
increasing your sales and marketing
cost. In fact, according to
Customer Guru, you could be
wasting 70% of your sales and
marketing cost trying to recover
25% of your sales lost through
defecting customers. For instance,
if you lose me, you will have
to unnecessarily spend money
to find new customer(s) to compensate
for lost sales because of losing
me as your customer.
So why do you want to lose me?
Just keep me happy and save
on 70% of your sales and marketing
cost.
Product Code :
CM193
Customers in India can order single cards.
Customers outside India can order in assorted packs of 6 and 12 cards. Click here
It
pays to resolve complaints quickly
Since you have ignored
my complaint, this card comes
as a reminder that quick complaint
resolution drops customer defection
rate from 91% to 18%.
Don’t even think of starting
an investigation to find out
where the fault lies as this
will delay the resolution of
the customer grievance. In addition,
conducting an investigation
will cost you more than the
cost of resolving the complaint
itself. As suggested by Customer
Guru, resolve the customer complaint
quickly by giving the benefit
of doubt to the customer.
Your chances of losing me are
less if you redress my grievance
quickly. So what are you waiting
for?
Product Code :
CM194
Customers in India can order single cards.
Customers outside India can order in assorted packs of 6 and 12 cards. Click here
The
best investment you can make
I know why you are
not resolving my complaint.
You are thinking you will have
to spend money to resolve my
complaint which will decrease
your profits.
Customer Guru has diagnosed
that you are actually suffering
from Customer Myopia which encourages
you to think of the short term
instead of the long term. As
a result, you think of the expense
incurred in satisfying a customer
as a cost rather than as an
investment.
Customer Guru urges you to think
of the money you will spend
to resolve my complaint as an
investment. As a satisfied customer,
I will continue to do business
with you for a long time giving
you returns which no other investment
will give. Best part is that
the returns on this investment
are not dependent on FII, recession,
bank rate, oil crisis, sub-prime
crisis or any other factor.
The returns are guaranteed.
So get over Customer Myopia.
Make the investment in resolving
my complaint and receive unbelievable
returns.
Product Code :
CM195
Customers in India can order single cards.
Customers outside India can order in assorted packs of 6 and 12 cards. Click here
A
complaint is a
blessing in disguise
I know you do not like
me because I have complained.
You think I am a “pain
in the neck.”
But Customer Guru suggests that
my complaint is actually a blessing
in disguise for you. Coming
to think of it, he's right.
My complaint will tell you what
is wrong with your organization,
products and services for free.
You will get to know what you
need to fix to enhance your
competitive advantage.
So I suggest you don't miss
this opportunity to learn from
my complaint to enhance your
competitive position. Also,
by resolving my complaint quickly,
you will not only be able to
increase your sales and profits
by retaining me as your customer
but you will also end up a step
ahead of your competition.
So be happy that I have complained.
Resolve it quickly and improve
your business prospects.
Product Code :
CM196
Customers in India can order single cards.
Customers outside India can order in assorted packs of 6 and 12 cards. Click here
Customer
is a cash inflow everything else
is cash outflow
You have not resolved
my complaint. As such, you risk
losing me to your competitors.
In case you have forgotten,
the customer is your only source
of cash inflows. Everything
else results in cash outflows.
So when you lose me, you will
lose your only source of cash
inflow. In addition, your cash
inflows will become your competitor's
cash inflows. It is obvious
that your competitor will become
financially stronger at your
expense.
According to financial theory,
the value of your company and
brands depend on the amount
of your net cash inflows. So
when I withdraw my cash flows
from you, the value of your
company and brands, which you
have built with so much hard
work, will decline.
So take the easy way out. Just
resolve my complaint quickly
to retain my cash flows as well
as the value of your company
and brands.
Product Code :
CM197
Customers in India can order single cards.
Customers outside India can order in assorted packs of 6 and 12 cards. Click here
Customer
is a profit everything else is
cost
This is just to remind
you, in case you have forgotten,
that the customer is the only
one who generates revenues for
you. Without revenues, you cannot
hope to make profit.
Since you have not made the
effort to resolve my complaint,
I am thinking of taking my revenues
from you and giving the same
to your competitor. I hope you
realize that such an action
will actually transfer your
profits to your competitor.
All you have to do to keep
the profits generated by me
with you is to just make me
happy by resolving my complaint
quickly
Product Code :
CM198
Customers in India can order single cards.
Customers outside India can order in assorted packs of 6 and 12 cards. Click here
Don't
turn me
into a Customer Iceberg
If you do not resolve
my complaint quickly, I will
turn into a Customer Iceberg.
Why should you care?
Simply because when I turn into
a Customer Iceberg, you will
not even get to know the damage
I will cause to your business
and to your bottom line.
You will not even realize that
I have taken away the sales
and profits that you would have
generated from me over my lifetime.
You will not realize but you
will also lose sales from my
friends, relatives and colleagues
whom I would have recommended
to do business with you. You
will not realize but I will
reduce the value of your company,
assets and brands by giving
my cash flows to your competitors.
You will not even get to know
that I am driving away customers
who you have convinced through
your advertising to buy from
you by bad-mouthing you. You
will also lose the benefit of
my suggestions and innovative
ideas to improve your products
and services.
So I plead with you to resolve
my complaint and not turn me
into a Customer Iceberg. I do
not like that side of my personality.
I want to remain your most loyal
no-cost-to-the-company employee
and assist you in building a
successful business.
Product Code :
CM199
Customers in India can order single cards.
Customers outside India can order in assorted packs of 6 and 12 cards. Click here
I
can increase your marketing cost
by 3.5 times
I am your unhappy customer.
If you do not take care of my
complaint, I am seriously thinking
of deserting you and doing business
with your competitor.
Did you know that defecting
customers are responsible for
increasing your sales and marketing
cost. This is because you would
have to spend more looking for
replacements for the customers
you have lost. Increase in sales
and marketing cost is understandable.
But by how much? Well, Customer
Guru's calculations suggest
that a company would actually
have to spend nearly 3.5 times
more on marketing if it loses
on an average 25% of it customers
every year.
Remember, your marketing cost
is inversely proportional to
the level of my happiness. That
is, the more happy I am with
your products and services,
less would be your sales and
marketing cost.
I am quite certain you do not
want to increase your sales
and marketing cost and reduce
your profits. As such, all you
have to do is resolve my complaint
quickly and make me happy.
Product Code :
CM200
Customers in India can order single cards.
Customers outside India can order in assorted packs of 6 and 12 cards. Click here
I
can get you
more customers
I
am sure you are spending a lot
of money on sales and marketing
to get new customers. Whereas
I can get you new customers
without your spending a penny.
What's the catch? Well, there
is none. All you have to do
is satisfy me by simply resolving
my complaint quickly. Once satisfied,
I will recommend you to, at
least, three of my friends,
family and colleagues. Some
of them will start doing business
with you.
Word-of-mouth promotion by satisfied
customers is a very effective
tool to get new customers. Remember,
with satisfied customers like
me on your side, you will never
be short of customers.
So just resolve my complaint
quickly.
Product Code :
CM201
Customers in India can order single cards.
Customers outside India can order in assorted packs of 6 and 12 cards. Click here
Place
yourself
in my shoes
I have complained to
you regarding your poor service.
However, you have not bothered
to resolve my complaint.
Most of the time, business executives
and entrepreneurs forget that
they are also customers. As
such, I would urge you to put
yourself in my shoes. How would
you like if you were ill-treated
as a customer as you have ill-treated
me? I am sure you would not
like it. I am certain that you
would like to be treated with
respect considering that you,
Appreciation
cards for satisfied (happy) customers
