Avinash Narula is a prolific writer on the subject of customer satisfaction and retention. He has written three books on the subject and is in the process of writing two more. Here he will share his thoughts with you.

You can read articles on the subject of customer satisfaction and retention. You can also send articles written by you and if found suitable, they will be included in our database for everyone to read.

Customer Icebergs are dissatisfied customers. Monster Customer Icebergs are those dissatisfied customers who have gone out of their way to harm the businesses which have ill-treated them. Here you will read interesting Customer Iceberg bulletins to understand the extensive damage that Monster Customer Icebergs can cause to your business. In case you have come across any Monster Customer Iceberg, do send us information about them so that we can share it with others.