Home  | About Us  | Register  | Login

Login Password

Online test | Press  | Contact Us | Articles | Author | Blog
Submit & Search
Customer Shop
Buy Books by
Avinash Narula
Buy Innovative
Coffee Mugs
Buy Creative
Buy Dissatisfied
Customer Cards
Buy Online
Training Programs

Customer/Management Blog
Books by Avinash Narula
Innovative Gifts
Customer Hero Awards
Complaint Cards
Sponsorship/Business Opportunities
Publishing Opportunities
Licensing Opportunities
Reseller Business Opportunities
Customer Day
The Concept
Happy Customer
Unhappy Customer
Complaint Help Services
Customer Power Club
Terms & Conditions
BROWSE Complaints/Appreciation
Onsite Training
Online Training-Individual
Online Training-Corporate
Motivational Seminars
  International Motivational Speaker
Certificate Program- Customer Mathematics

Customer Mathematics & Economics Books

Forthcoming Books


What they don't teach you in business schools?

Customer Mathematics & Economics

Customer Mathematics & Economics Book

Business schools teach you corporate and marketing strategy based on models proposed by various management gurus like Michael Porter, Al Ries, Jack Trout, Gary Hamel, C K Prasad and others. However, what they don’t tell you is that the primary objective of every strategy is to ensure that companies not only acquire customers before their competitors but also that they keep coming back again and again. In other words, customers should not have any reason to patronize the competitor. For instance, when Michael Porter suggests that one of the strategies that you can adopt is to become a low cost producer, what he is actually saying is that you will not only be able to retain your customers but also that they will keep coming back to you again and again. Why? Because none of your competitors will be able to match your price.

However, what do companiesend up doing? They acquire customers but lose them very quickly because they ill-treat their customers. Why? Avinash Narula thinks that businesses treat their customers poorly because they are not sure what effect satisfying customers and retaining them would have on their bottom line. So, he has developed mathematics and economics related to customer retention and satisfaction which provides indisputable proof that customer retention is extremely profitable. This book provides the proof in terms of mathematics and economics that customer retention is the primary strategy and all other strategies are just secondary. Why don't business schools teach customer mathematics and economics? Well, they haven't read this book yet.



Join us at facebook
Motivational Speaker | About Us |Customer Math | Customer Satisfaction Books | Customer Satisfaction Posters | Motivational Gifts | Customer Complaint Cards | Customer Stationery | Corporate Gifts | Customer Services Awards | Customer Satisfaction Campaign | Sponsorship | Customer Day | Customer Power | Happy Customer | Unhappy Customer | Customer Complaint Help Services | Browse Customer Appreciation | Browse Customer Complaints | Customer Satisfaction Online Training | Customer Satisfaction Seminars | Customer Satisfaction-Certificate Online Programs | Customer SatisfactionArticles | Submit Customer Satisfaction Books | Submit Customer Satisfaction Products & Services | Customer Retention Book Collection | Submit Customer Complaints | Review Customer Retention Products & Services | Our Websites | Site Map | Special-service Payment | CustomerShop | Link Partners

Powered By Creative Design Studio : Brochure Design and Web Design Services