DURATION: 1 Day
Options: Half Day & 2 Hours seminars
Objective To
turn the participants into TRUE BELIEVERS
in the concept of “Customer
is King.”
Basis & Content
What started as a Rs. 9000 mistake
by Avinash Narula in 1997 has turned
into an enlightening concept of Customer
Math. Shortly after he started his
advertising business, he tried to
save Rs. 9000 instead of trying to
satisfy and retain the customer. Being
well versed in accounting and finance,
he realized that he had made the biggest
mistake of his life. He realized that
losing a customer is very costly.
He became seriously interested in
understanding the cost of losing a
customer and ended up developing the
concept of Customer Math - simple
mathematics related to losing and
retaining a customer.
You don’t jump off a tall building
in spite of the fact that no one has
told you not to do so. Why? Because
you BELIEVE that jumping of the tall
building will harm you physically
and financially. On the other hand,
we ill-treat our customers in spite
of the fact that we have been repeatedly
told not to do so. There are thousands
of books and articles written on the
subject. Countless training programs
and seminars are conducted everyday.
Why is it still that we ill-treat
our customers? The answer is simple.
We DO NOT BELIEVE that taking care
of the customer and retaining them
will result in success in our business
ventures and careers. If we believed
in the concept of “Customer
is King,” we would not ill-treat
the customer. If Avinash Narula was
a BELIEVER, he would not have ill-treated
his customer in 1997. If Avinash Narula
had believed that customer satisfaction
and retention was profitable, he would
have not ill-treated his customer.
This is where Customer Math comes
in. It brings you mathematical proof
that will convince you that the customer
is the undisputed “King”
and that customer satisfaction and
retention is the most profitable strategy
you can adopt.
The mathematics related to customers
cannot be equated to what is learnt
in schools and colleges. In the lexicon
of Customer Math, 1 is not equal to
1. Customer Math formulae like 1=5,
1=3, 1=12, 1=10000, 10%=47%, 1=23,
5%=50%, and 91%=18% will prove to
you that you can increase sales, market
share and profit even after eliminating
your sales and marketing team and
doing away with your advertising agency.
Find out how achieving higher levels
of customer satisfaction can do wonders
for your business, career, and soul.
So if you want to succeed in business
or chart an exciting professional
career, Customer Math will show you
the way. For more information about
the concept of Customer Math, visit
www.customermath.com.
Format
The contents will have an appropriate
mix of theory and practice with more
emphasis on the later. The training
program will be highly interactive,
that is, participants will be involved
in discussion. The Trainer will use
examples from his own experience as
a business executive and entrepreneur
to illustrate and strengthen understanding
of the subject.
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