Training: 1 day
Seminar: Half day & 2 hours
To make participants aware of the invisble unhappy customer stock exchange so that they stop trading there.
Basis & Content
If you have difficulty in achieving reasonable growth and profit targets (who doesn’t?), you will find the cause of and the solution to this universal problem in the understanding of the Unhappy Customer Stock Exchange. Avinash Narula blames it all on companies exchanging their unhappy customers with the unhappy customers of their competitors. Probably for the first time, you will get to know what customer satisfaction and retention have to do with brand equity and asset value using the concepts of financial and marketing theory. To top it all, the author uses simple math to prove his point.
This seminar is based on the book titled Unhappy Customer Stock Exchange by Avinash Narula. Avinash Narula has done an excellent job of elaborating on a very interesting and simple concept of the invisible Unhappy Customer Stock Exchange which he had introduced in his first book on customer satisfaction – Customer Math.
The seminar/training program will be highly interactive, that is, participants will be involved in discussion. The Trainer will use examples from his own experience as a business executive and entrepreneur to illustrate and strengthen understanding of the subject.